City Gate
Mixed-Used (completed)
Development Company Name: Fragrance Group Limited and World Class Land
Company Name: World Class Land
Joint-Venture: Fragrance Group Limited 50% and World Class Land 50%
(Expected) TOP Date: December 03, 2018
Architect: SAA Architects Pte Ltd
Main Contractor: Woh Hup (Private) Limited
Type of use and proportion: Residential 62% Retail 38%
Unit Allocation: 311 Residential units ranging from 1 bed to 3 bed dual-key units and 188 shops including food court, retail and F&B
General Description
2-storey with 1 Basement Commercial Podium, 3-Storey Podium Carpark, 25-Storey Residential Tower, with Sky Terrace facility on the 6th and 24th Storey
Integration of Components
Shopping Mall has direct link bridge to MRT station Residential have direct access to podium shops
Accessibility
Direct link bridge to MRT station Direct bus to CBD
LANDSCAPE EXCELLENCE
Landscape Aesthetic Values
Lush greenery placed on facility level 6 and 24 to provide a sense of nature while living in the heart of the city
Social & Cultural Values
Retail shops is designed to complement the Malay heritage area and surround offices by having a good mix of retail and F&B outlets with wide frontage
Liveability & Wellness
Wide frontage to encourage walking crowd into the mall
Green & Blue Proportion of each type of use
N.A
Judge Scoring - Landscape
DESIGN EXCELLENCE
Exterior Aesthetics
Residential block is designed to maximise unblock views of Singapore CBD skyline as well as unblocked views of Singapore Stadium
Interior Aesthetics & Finishes
Luxury finishes and fittings were selected for apartment
Facilities
2 levels of facility surrounded with greenery to provide a relaxing ambiance with unparalleled views of Singapore City
Concept
Rare mix use development with strata units with dual key apartments - perfect choice for all investors
Maintainability
Modern yet conventional facilities provided
Judge Scoring -Design
SUSTAINABILITY
Ecological & environmental values
N.A
Judge Scoring -Sustainability
INNOVATION EXCELLENCE
Relevance to community
N.A
Use of Technology
N.A
Judge Scoring - Innovation
MARKETING EXCELLENCE
Promotion
Weekly Star buy units to appear on ads Sales competition among agents (commission bonus if they hit target or top the group)
Product
Mix use development dual key city fringe living connected to MRT
Marketing Objective(s)
To offer investors a chance to own a city fringe unit at an attractive price
Primary Target Segment
Investors
Marketing Strategy
To reach out to investors quickly and effectively by pushing through media channel advertisements and motivated sales agents with incentives
Deployment of Marketing
Newspaper ads, Online Social Media, EDM, Brochures, Radio and TV ads
Judge Scoring - Marketing
Brought to you by EdgeProp.sg © 2024