OLÁ
Residential (uncompleted)
Development Company Name: Anchorvale Pte Ltd
Company Name: Gamuda (Singapore)
(Expected) TOP Date: September 14, 2024
Partner/Shareholdings: Gamuda (Singapore) Pte Ltd - 50%, Evia Real Estate (8) Pte Ltd - 20%, H10 Holdings Pte Ltd - 30%
Architect: AGA Architects Pte Ltd
Main Contractor: Wee Poh Construction Co. (Pte) Ltd
Project Launch Date: March 21, 2020
First Caveated Sale Date: March 21, 2020
Category: Executive Condo
Type of Area: Strata
Number of Units: 548
General Description
Branded EC, Luxury EC, Multilayer Facilities.
LANDSCAPE EXCELLENCE
Landscape Aesthetic Values
The landscape of the pool are and the forest area are dynamically created so as to provide the distinction of spaces of low and high zones. This creates a 3 dimensional feel towards your typical condominium e-deck design as well as provide a sense of depth.
Intertwined with the hardscape and structures of the 2nd level e-deck creates spaces whereby the natural lighting are selectively allowed to penetrate through to the 1st level e-deck to create dynamism for the landscape that is not just the lushness that counts.
Social & Cultural Values
Revolving around the Spanish theme of the origins of Lladro and Eva Armisen, the focus of the Spanish culture such as the warmth of family and love to create meaningful inclusive social spaces and place-making is at the forefront of the design. The multitude of spaces encourages various lounge and social areas that couples with the theme that the home should be where you are inspired rather than just a respite for the hectic life.
This heavily emphasizes the importance of love and family incorporated into the space design.
Liveability & Wellness
The abundance of facilities and the multilevel recreation deck allows for plenty of activities to happen but yet provide the inhabitants with the privacy of families among neighbors should it be required.
The landscape is a combination of hardscape and softscape creates a unique case where there's dialogue between the brand and aesthetics of Llado and Eva Armiesn's art. This means that the spaces intermingle to facilitate this dynamic between the people, architecture and the environment.
The landscape always complements the multi-layered facilities and deck and the people/community spaces. Whether it is the need for sun for pool-based cool off activities. or under the shade of the foliage of high canopy tress, the development caters for all.
Green & Blue Proportion of each type of use
Green/Water Cover: 854031 SQFT (43%)
Green plot ratio (GnPR): 0.43
Judge Scoring - Landscape
DESIGN EXCELLENCE
Exterior Aesthetics
Since the EC ties its inspiration from Lladro, a luxury Spanish porcelain maker; the design aesthetics draws from the fact that the main motif should display a porcelain maker's attention to minute detail, craftsmanship, as well as the vibrancy of Spanish culture and lifestyle. The colour selection originates from the muted colours of traditional porcelain to potray the classic pieces and the accented colours bright and warm to reflect the Spanish Fiestas. The intricate pattern of the trellises are to mimic the geometric forms that the Lladro brand has carried on from their modern line up of pieces as well as to portray the sophistication of detailing that goes into creating a piece of art.
Much can be said about the common area facilities being the first to break the flatness of the standard e-deck design for a rectangular plot. It all boils down to work from concept stage with the landscape architect to provide a softscape that can work well with a multi-leveled design. With these consideration, each spaces for activities are all dotted around to create a impression of spaciousness, but yet all inter-linked.
Interior Aesthetics & Finishes
Artworks from Eva Armisen would be purchased and the clubhouse and show kitchen is designed revolving around the theme of a display gallery for the art pieces.
Facilities
1. Main drop off (OLÁ Grand Lobby)
2. Kid’s playground (Kid’s playspace)
3. Picnic lawn (Picnic Jardin & BBQ)
4. Fitness corner (Activo Corner)
5. Hammock lounge (Siesta Lounge)
6. Pets corner (Pets Córner)
7. Palm cove
8. 50m lap pool (50m Aqua Pool)
9. Chill out bar (Relajarse Bar)
10. Pool deck (Aqua Deck)
11. Passage of Dreams
12. Forestal Cove
13. Seating Lounge (Fresco Lounge)
14. Stream deck (Reflexión Deck)
15. Forest deck (Forestal Promenade)
16. Spa forest (Forestal Spa)
17. Aqua fitness (Aqua Fitness)
18. Kid’s splash pool
19. Forest atrium (Forestal Atrium)
20. Sensorio walk 21. Multipurpose room (Event Cabana)
22. Show kitchen (Culinary Cabana)
23. Pavilion (Familia Plaza)
24. Lotus pond (Loto Oasis)
25. Recreational tennis court (Recreational Tennis Corte)
26. Sensory garden (Sensorio Garden)
27. Aqua play
28. Stream pool (Streams of Reflexión)
29. Outdoor lounge (Casa Lounge)
30. Clubhouse (Casa Club)
31. Outdoor gym
32. Indoor gym
33. Dance studio ( Flamenco Studio)
34. Rooftop bar (Cielo Bar)
35. Grill station
36. Grand pavilion
37. BBQ pavilion 1 (Uno –Lagoon Hall)
38. BBQ pavilion 2 (Dos –Forestal Cove)
39. Lookout point (Imaginar Point)
Concept
First Ever Branded Inspired EC, First ever multi-layered recreation deck facility EC. First Ever Showroom and Gallery Concept.
Maintainability
Development would be rated Greenmark Gold Plus above the standard requirement of Greenmark Certified.
Judge Scoring -Design
SUSTAINABILITY
Ecological & environmental values
Electric Car Charging and Other GM Gold Plus Features
Green Mark Accreditation (BCA): Green Mark Gold Plus
Green Mark Score: Work in progress
Judge Scoring -Sustainability
INNOVATION EXCELLENCE
Relevance to community
Introduction to Tele-Medicine Booth and App to residents to reduce health risk and increase convenience to the residence.
Use of Technology
Smart home starter pack from Samsung includes smart door lock, smart hub and Aircond IR Controller. Introduction of Smart Gas water heater and smart blinds to allow more efficient use of energy and creating of better spaces within the housing units.
Judge Scoring - Innovation
MARKETING EXCELLENCE
Promotion
Timing of campaign with the show gallery and show flat opening allows for better imapact towards the target market. The show gallery in itself its unique towards attracting footfall being a place-to-be in its own right. Usage of transparent pricing and digital sales kits through agents with proper support of marketing collaterals to agencies allows better exposure to the market.
Product
Yoga, Dancing, Aqua Taekwondo and swimming lessons. Soccer classes for kids by Real Madrid Foundation Football School.
Marketing Objective(s)
Achieve high recognisation rate for being the first branded inspired EC in Singapore with standards and offering on par with private condominium and an attractive pricing compared to private condominium.
Primary Target Segment
HDB Upgraders.
Marketing Strategy
Multi-prong approach through various media utilising the uniqueness of the talking point show gallery and show units with its concept to attract awareness. Then targeting appropriate market and delve deep into the offerings of the product for conversion.
Deployment of Marketing Technology
Social Media, Traditional Media, Celebrities, Digital Sales Kit, Digital Walkthrough, Floor and Wall Projection with interactive Games and Content.
Judge Scoring - Marketing
SHOWFLAT
Space Utilization
Usage of motorised blinds allow for more efficient use of space and the placement of the furnitures extends the concept of conversion of outdoor living space to be a more inclusive environment with flexibility.
Practicality
Thematic concepts and the inclusion of various kitchen accessories such as spice rack, cutlery tray, wares drawers, magic kitchen, kitchen islands where applicable in the design brought usage of kitchen carpentry to its next level and is included as default to the buyers.
Creativeness
Thematic Design such as the alice in wonderland / fantasy theme became a talking point to incorporate the boldness of what can be done to your home to inspire your living space.
Overall Uniqueness
Usage of the spanish surrealism theme within the same unit with hot air ballon baby cribs, rabbit hole concept throughout the hallway to enhance the space illusion of a narrow corridor.
Judge Scoring - Showflat
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