straits mansion
Residential (Completed)
Development Company Name: Roxy Capital Pte Ltd
Company Name: Roxy Pacific Holdings Limited
(Expected) TOP Date: August 31, 2018
Architect: Ronny Chin Architects pte ltd
Main Contractor: Lim Wen Heng construction pte ltd
Category: Condo
Type of Area: Strata
Number of Units: 25
General Description
Freehold District, Modern Peranakan, exclusive living
LANDSCAPE EXCELLENCE
Landscape Aesthetic Values
N.A
Social & Cultural Values
N.A
Liveability & Wellness
N.A
Green & Blue Proportion of each type of use
N.A
Judge Scoring - Landscape
DESIGN EXCELLENCE
Exterior Aesthetics
Situated on the site of a former family home to an affluent Peranakan household, we pay homage to the romance, rich heritage, and prestige by melding Peranakan sensitivity into the design.
Interior Aesthetics & Finishes
Modern Peranakan - touches of Green, Privacy & touches of heritage
Facilities
Children's playground, reading patio, fitness area, swimming pool, water jet & barbecue area
Concept
N.A
Maintainability
N.A
Judge Scoring -Design
SUSTAINABILITY
Ecological & environmental values
N.A
Judge Scoring -Sustainability
INNOVATION EXCELLENCE
Relevance to community
N.A
Use of Technology
N.A
Judge Scoring - Innovation
MARKETING EXCELLENCE
Promotion
Relaunch, brand collaborations, starbuys, overseas event launches
Product
Smart home provisions, Smart parcel station
Marketing Objective(s)
Promote new products, lead generation, grow digital presence, target new customers, develop brand loyalty
Primary Target Segment
Kiasu Kiat
Looking to invest in a property that will get him and his wife a good rental yield as well as future cash out.
East Side Optimizer
On a quest to find his urban sanctuary. A haven from the madness of his multiple businesses.
Love- venturers
To find their home base of exploration and enjoyment. Cost is not as important as getting the right place for them.
Marketing Strategy
Content strategy that forms a defining part of the product branding, with creative advertising in terms of events for lead generation.
- Platform/ channel synergy with high visceral content.
- Engage specific communities and key markets
- Encourage shareable, user generated content.
- Maintain strong brand visibility and logos across all content which already has a distinct identity.
Judge Scoring - Marketing
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